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	<h1>Passion Point</h1>
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			<p><strong><i>Chrysler</i>  vehicles offer intelligent engineering, good value for the money, and remarkable design that satisfy one’s need to express their independence and individuality</strong></p>
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					<p><span class="headline_red">ELEGANT:</span> Products that recall the glamour and beauty of the past while looking forward to the automotive future.  Holistic in design, strikingly beautiful, and classy, they possess exceptional road presence.</p>
					<p><span class="headline_red">PURPOSEFUL:</span> Products crafted to make life easier.  The use of intuitive technologies allow for inspired solutions to complex problems - enhancing the driving experience not overcomplicating it.</p>
					<p><span class="headline_red">ATTAINABLE:</span> Products that deliver surprising value and innovation for less cost.  Positioned as premium engineered vehicles with competitive residuals at mid-market prices.</p>
					<p><span class="headline_red">OPTIMISTIC:</span> A belief that the future can be, and will be, brighter combined with the aspiration to move ahead. The race never ends – it goes on forever.  Continually redefining  - doing the unexpected again and again.</p>
					<p><span class="headline_red">PASSIONATE:</span> Inspired bold ideas, imaginative deeds.  An enduring spirit to achieve that is alluring, enthusiastic, and alive.</p>
					<p><span class="headline_red">INDIVIDUALISTIC:</span>  Going your own way – not bowing to trends but boldly leading them. Balancing a need to feel thrilled with a need to be sensible.</p>
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